Because of the Jevons Paradox, which can be boiled down to the fact that increased efficiency leads to greater, not lesser consumption: because when we live in a world that prizes maximum output, it never makes sense to do any less than everything. In such a situation, efficiency means something very different from how it’s normally construed: it means great output, greater cost, and greater waste. For the people whose tasks have been made more efficient, it means either a higher work load or (for those who have been made redundant) destitution.

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