This isn’t simply a finger-wagging moralizing, though: it’s not simply that you want bad things – on a similar level to the “carrot” of the fulfillment of our propagandized desires, there’s also the limitations forced on us by everything else. Look: not everyone who eats fast food is under the impression that it’s something good or at least neutral – someone may be utterly convinced that it’s poison and still feed it to their kids every day because they have no other option.

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